Joseph Lee

Joseph Lee

Co-Founder & CEO

Joseph is the CEO and co-founder of Supademo, building AI-driven interactive demo tooling used by 200,000+ founders, marketers, and operators to accelerate product understanding and sales. He’s a two-time startup founder passionate about zero-to-one product building and remote-first company culture.

147 articles

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4 Step Guide to Effective Founder-Led Sales Demos

4 Step Guide to Effective Founder-Led Sales Demos

In the early days of a startup, everyone is essentially a salesperson. The founder is usually the one leading the charge – as they have the unique confluence of context and passion to sell the...

Joseph Lee
Joseph LeeJan 25, 2024
A Guide to Interactive Demo Branching

A Guide to Interactive Demo Branching

Branching allows your viewers to choose their own journey within an interactive demo - ensuring a better interactive and engaging experience. By letting viewers choose their own viewing path,...

Joseph Lee
Joseph LeeJan 10, 2024
Demo Branching, Lead Capture, Custom Chapters and More

Demo Branching, Lead Capture, Custom Chapters and More

💡Missed our December update? Highlights included: • Zoom and pan • Replace slides without changing hotspots • Videos in media library Read the update here 👈🏼 Conditional Branching Branching allows...

Joseph Lee
Joseph LeeJan 9, 2024
Supademo's 2023 in Review

Supademo's 2023 in Review

Hey there 👋🏼 I'm Joseph, co-founder and CEO at Supademo. We help anyone create beautifully interactive, engaging product demos using AI. 2023 was an amazing year of growth, learning and impact.

Joseph Lee
Joseph LeeDec 15, 2023
Earn up to $2,000 with Supademo Referrals

Earn up to $2,000 with Supademo Referrals

Are you a fan of Supademo? Do you routinely share Supademo with colleagues, friends, and customers? Want to get rewarded for something you already do?! Well, you're in luck! We're excited to launch...

Joseph Lee
Joseph LeeDec 12, 2023
How to retry a failed payment on Stripe

How to retry a failed payment on Stripe

A payment may fail on Stripe due to a variety of different issues. Common issues include insufficient funds, the wrong CVC code being entered, inconsistent billing details (i.e.

Joseph Lee
Joseph LeeNov 25, 2023
A Startup Guide to Key Customer Success Metrics

A Startup Guide to Key Customer Success Metrics

Every Customer Success leader has specific go-to metrics they rely on to gauge the health of their customer relationships. And contrary to common belief (and being overlooked at many early-stage...

Joseph Lee
Joseph LeeNov 16, 2023
What is Product-Led Growth?

What is Product-Led Growth?

Product-led growth (PLG) is a growing trend that focuses on leveraging the product itself as the primary driver of customer acquisition, conversion, retention, and expansion.

Joseph Lee
Joseph LeeNov 16, 2023
9/25: AI Features, Video Recording Support and More ✨

9/25: AI Features, Video Recording Support and More ✨

We're excited to share the biggest product update yet at Supademo. Read to see what's new, improved, and coming up in our feature roadmap. Supademo AI We've all experienced the painstaking effort of...

Joseph Lee
Joseph LeeSep 26, 2023
Featured image for How to embed Supademo on Intercom

How to embed Supademo on Intercom

Interactive Supademo In Supademo 1) First, download a Gif of the Supademo you would like to embed. 2) Click on "Download GIF" to save it to your downloads 3) Next, copy the Share URL of your Supademo...

Joseph Lee
Joseph LeeJul 20, 2023
Featured image for How to embed Supademo into Atlassian Confluence

How to embed Supademo into Atlassian Confluence

Step by step interactive Supademo Overview Learn how to seamlessly integrate Supademo into your Atlassian Confluence instance, enhancing collaboration and knowledge sharing in just a few simple steps.

Joseph Lee
Joseph LeeJun 18, 2023